To sell we must develop. To promote we must develop. A developmental strategy will ensure that there is a curriculum that starts from the grassroots level at LFA level right through to professional level to expert level. All out football products’ development must be tracked, from a football player, to a coach, to a match official, to an administrator, to the operator, to a leader, through LFAs, Regions, Provinces and Academies.
SAFA Products:
To sell we must develop. To promote we must develop. We have many categories of products that must be developed and eventually sold or promoted. Some of the internal products are players, coaches, match officials, administrators, and leaders. A developmental strategy will ensure that there is a curriculum that starts from the grassroots level at LFA level right through to professional level to expert level.
Football Products:
Some of the football products are not under SAFA’s control, like Player Agents, Commentators, Sports Reporters, etc. However, the development of these products, which could also see a revenue stream for SAFA, will lead to better representation of football in all fronts, locally, regionally, provincially, nationally, continentally and globally.